Based on an official announcement by The Daily Star.
Daraz Bangladesh has launched its Boishakhi Mela campaign, offering discounts and deals across multiple product categories from April 10 to April 14.
The e-commerce platform's campaign capitalises on the Bengali New Year shopping season, providing customers with flash sales, vouchers, and free delivery options across electronics, home appliances, fashion, beauty, FMCG, and lifestyle products.
Flash vouchers begin April 10 at 8:00pm with discounts based on order value. Customers can access deals including up to 75% off on hot deals and up to 80% off on selected products. The campaign features themed days including Choice Day, Fashion Forward days, and Electrical Day, with Super Brand Days held alongside Unilever on April 12 and Dettol on April 14. Additional incentives include delivery discounts, cashback, and instalment facilities through partner banks. Campaign partners include Dettol, Haier, Himalaya, Unilever Bangladesh Limited, Marico, Emami, and Godrej.
Source: The Daily Star (https://www.thedailystar.net/business/organisation-news/press-releases/news/daraz-launches-boishakhi-mela-discounts-80-4148401)
